References

More than 200 consulting clients served, including:

  • adidas
  • BMW
  • ExxonMobil
  • General Motors
  • Johnson & Johnson
  • Kellogg's
  • Pepsi
  • Philips
  • Siemens
  • Sony
  • UBS
  • ZEISS

Examples of ABC's consulting assignments

  • Long term growth agenda
  • Brand portfolio consolidation
  • Brand purpose and positioning
  • Product launch strategy
  • Marketing effectiveness optimization
  • New market entry strategy
  • Brand management and governance organization
  • Market due dilligence as part of an M&A process
  • Brand performance monitoring system
  • Marketing planning and brand activation
  • Tansformation of brand and marketing organization